I know we could all use some inspiration at the moment, so I couldn’t wait to post our first ever studio tour any longer. (We’d originally planned to pair this with a styled shoot of our own—so we look forward to that.) I’ve been dreaming of sharing creative studios for years now but never knew where to start. That is until I got to know talented artist and business owner, Tatiana Ordonez of Zuahaza, who shares these stunning process photos on their brand’s Instagram.
Tatiana’s story is fascinating for those of you who love a deeper look into an artisan brand’s creative process and production, which is why we decided to treat this like a guest post and give you the full scoop in her words. Her brand Zuahaza is an all organic + naturally-dyed textile brand based in Colombia. Tatiana collaborates with women artists in rural communities outside the city to bring their woven home goods to life. This is a two part post, with the next being a tour of Zuahaza’s artisan workshop outside the city.
I can think of nothing more inspiring than pairing Tatiana’s story with the magical images Ali Campbell captured of her creative Colombian studio. Keep reading!
From Tatiana: I am from Colombia and lived abroad for many years before coming back to my home city of Bogotá. Zuahaza launched in November 2019, but it was truly the work and relationship building of over 2 years prior that brought Zuahaza into existence. Zuahaza’s main operation happens in Bogotá. Our artisan partners live 7-8 hours away by car in a lovely town from the region of Santander called Charalá.
In 2018 I made a trip to Charalá to learn about the rich history of organic cotton growing, spinning and weaving in this region. During my trip, I met with an artisan cooperative called Corpolienzo. I loved talking to them and learning from their journey making 100% organic textiles for over 30 years. We shared our stories and found a great opportunity to collaborate in a new project. The artisans had expressed the necessity of connecting to larger markets. Although they could sell at art fairs in larger cities, they found it really difficult to sell handmade, organic products at a fair price in the national market. With my background in textile design and having lived in the US, together with my experience working directly with other artisan groups from Latin America, we saw the opportunity to try out a new model of designing and selling handmade textiles to a different market looking for fair trade and sustainable products.
We developed a new line of textiles born of the artisan’s extensive knowledge of craft, and my desire to share creative, innovative textiles with the global market. We wanted to truly understand what a “collaborative” model would look like, honoring ancestral techniques and innovating in design for the contemporary home. That’s when the name “Zuahaza” came to mind. It means “my sister” in the Muisca language of the people who lived in the Cundiboyancense mountain region of the Colombian Andes.
As a social enterprise our main goal is to embody collective sisterhood between women in Colombia. Following an era of intense conflict, which continues to shape and affect Colombia today, we seek to participate in peacemaking efforts to reunite and heal our country. We believe that by collaboratively creating unique products that reflect our diversity, history and dreams, we can start creating a new future for all Colombian women.
Our main studio/office is in Bogotá for the easy access to ship products, network with clients, and the great connection this city has to other countries. I try to work directly with the artisans every 3—4 months and it’s such a joy to spend a couple weeks working together with my team. Although I love having a creative space to try new textiles, material research and make samples, it gets lonely in the studio! Working as a team is definitely the ideal situation and I hope that as we grow, I get to spend months at a time with our team in Charalá.
We only use natural dyes so we end up with a limited color palette to work with. It is a design challenge, to design with only a natural color scheme. Right now, between working with the artisans from Peru (our yarn suppliers) and the artisans in Charalá, we have a whole team of experts in natural dyeing, which is a privilege. They have recipes that have passed from generation to generation, so I think color is a representation of indigenous knowledge that we get to preserve through only designing with natural dyes. Natural dyeing is not easy, it takes so much research to get colors in cotton to look the way they do in our products. I am very proud of the knowledge of our team in achieving gorgeous hues that are long lasting and color fast.
In terms of design, it comes easily living in such a beautiful country like Colombia. The launch collection was inspired by all the colors, textures, patterns and flora found in colonial towns across the country. Colombia is such a diverse and culturally rich country. Every region is so different in its own way because of the historical events that have taken place. Every town embodies the music, gastronomy and art from the people who live there; that inspires me. We wanted to create textile collections that represented our country’s diverse culture in an abstract, eclectic and sophisticated way. To represent our values even in the way we designed our products aesthetically.
Isn’t Tatiana’s studio so dreamy? In our next post we’ll share how she goes from inspiration and design to handcrafting them with the team in Charalá. In the meantime, head to zuahaza.com/shop to see the products!
{to shop on madetrade: mongui rug / charalá blanket / salento pillow / barichara pillow}
photos: Ali Campbell Photography / studio: Zuahaza
