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3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them

published on January 18, 2021 by Angela Hamilton
updated on November 2, 2021

Hi friends! Angela here. We’re beginning a new series dedicated to digital strategy and business tips for sustainable brands, particularly e-commerce shops. Aside from eco club, I am a full-time freelancer, specializing in copywriting as well as brand and social strategy for small creative businesses. I have worked with shops and service providers in wellness, beauty/skincare, sustainable fashion, the wedding industry, and so much more. After helping clients pivot to almost entirely online businesses in 2020, I wanted to share some of my expertise here on the blog. We have tons of inspiring content coming up for all types of eco enthusiasts, but this series will focus on those with businesses in this industry! For more details on my background and how to hire creative help for your biz, feel free to check out our other site wallflower, a studio providing full service digital strategy to those very people. We also write a blog for freelancers! 

The first post I have features a few important Instagram tips for sustainable brands. Shop owners, let us know if these resonate with you and what questions you have!

3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them

casting too wide a net

If you’ve gone through the branding process for your business, you’ve narrowed in on your target customer and where they hang out. The challenge with social media is to find out where those same people are hanging out on each platform (like Instagram, Facebook, etc.). Brand strategy is too often left behind when sustainable businesses sign up for Instagram. It seems like this big, popular place full of opportunity, but it’s also easy to get lost in.

When I offer social strategy to clients, I’m offering to research where their target client/customer is on Instagram (which is quite the process in itself), and then provide a plan for connecting with those people. Sometimes they have a clear target market and other times we have to do a little bit of branding refresh to get there. But it’s always worth it to nail this as soon as you can, otherwise you’ll waste valuable time and resources creating content for an audience that isn’t there.

not telling your story (or focusing on the wrong part of your story)

If sustainability, ethical production, and conscious consumerism are part of your brand’s values, it’s safe to say that one of the qualities in your target customers is their desire to know the story behind the companies they support.

A lot of Founders think these values should be a given in any brand, and don’t want to capture only discerning buyers. They also have been inspired by many sustainable brands themselves, and want to differentiate themselves by choosing a new angle. But unfortunately, ethics and sustainability aren’t a given, for everyone you may be boring or potentially “putting off” by expressing these values, you’ll find a whole lot more shoppers that have never even heard of the term “ethical production” and want to learn more!

That doesn’t mean your story should be the same as everyone else’s. Because guess what? It isn’t. It can’t be, because you’re different. Therefore your origin story, how you came to connect with those values, and how you came to make every decision in your business is different. What you need to do is find an engaging way to tell this story on your website and your social channels. Get inspired by some of our favorite brands who tell their stories through creative content on Instagram, here.

One last note about storytelling on Instagram. It’s easy to think that you’re sharing the same details over and over again. Your process, your collaborators, your designs. Often small businesses, particularly sustainable ones, don’t have a ton of resources to constantly create brand new content. Don’t be afraid to re-package and re-share content every now and then. Not every one of your followers sees every one of your posts, and Instagram content gets buried fast. Yours is a story you’ll tell again and again!

working with the wrong influencers

The good news: there are plenty of conscious lifestyle influencers on Instagram. The bad news: there are plenty of conscious lifestyle influencers on Instagram. And while many of them exist within the same niche, they ALL have a different audience to speak to and create content for. You’ll know you’ve worked with the right influencer for your brand when you have measurable results (ie increased traffic, followers, sales, etc.), but that’s the best case scenario. So how do you increase your chances of achieving success with your influencer strategy? You have to make sure they fit your brand. Here’s what I mean:

• They have a complementary aesthetic (because if their followers like them, they’ll like you!)
• They represent your ideal customer (if they’re into what you sell, we want their followers to be too)
• Their price point aligns with yours (do you sell $800 dresses, but your influencer promotes fast fashion on Amazon? probably not the perfect fit)
• They engage with their followers (do not be opposed to micro-influencers with major engagement!)

3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them

Sustainable brands, I hope you’ve found these tips helpful! Leave your Instagram handle below so we can see how you’re telling your unique story!

PHOTO: @charityvictoria

Filed Under: Resources for Sustainable Brands Tagged With: business tips, Instagram

7 Ways To Shop More Sustainably Online

published on January 15, 2021 by Angela Hamilton

It’s encouraging to see more online sites and marketplaces than ever designed to inspire conscious consumers to shop more sustainably and ethically. Having an online shop also allows people to start businesses without the major investments of brick-and-mortar shops, so it’s getting easier to shop small. Of course, serious byproducts of making online purchases include the extreme carbon cost of all that shipping/delivering, the waste involved those billions of packages, or the fact that up to 40% of purchases made online are returned versus only 5-10% of in-store purchases. So while I absolutely appreciate and advocate for the accessibility of online shopping, especially in terms of ethically produced goods, there is obviously room for improvement.

There is still a lot we can control. By shopping mindfully—that is, staying present and conscious of our purchases’ consequences—we can make online shopping a bit more sustainable.

7 Ways To Shop More Sustainably Online

how to shop more sustainably online - via eco club

support small

Shopping small isn’t just for your local brick and mortar (although now more than ever, they need our help!). Always check to see if those same shops are online as well, as this may be the only way they can keep running during the pandemic. I also love finding small shops on Instagram by using maker hashtags, like #heytheremaker, #makersandthinkers, #sustainablebrands, and #brandswithpurpose.

search for values, sourcing, or sustainability commitment pages

No, this doesn’t guarantee it won’t be greenwashing, but it still cuts out tons of companies and as you learn more about sustainable shopping you’ll become more aware of the language used by brands who can only talk the talk. You can also make the most of a site’s search bar by searching for words you *don’t* want to see! For example, when I shop for skincare or chocolate, sometimes I search “palm oil” since that’s an ingredient I want to avoid. I always breathe a big sigh of relief when it doesn’t come up!

shipping minimums

Make peace with the fact that online shopping = paying for shipping. The brands themselves have worked the costs of shipping into their business model, whether they’re adding it to your purchase, or pricing their items a little higher so they can advertise the attractive “free shipping” promo. (Why do you think Etsy now prioritizes brands in search if they offer free shipping?) Bottom line, you’re probably paying for it one way or another, so just adding items to your cart to reach minimums is only encouraging you to spend more money on things you don’t need!

request customer service

One of the benefits of shopping small is that when you need help you generally get to speak to a real person! Take advantage of this by asking questions and making requests when you have them. If you’re uncertain about anything regarding materials, size, quantity, quality etc., go ahead and ask before making the purchase. Do the research so you’re less likely to make a return.

offer feedback

Leave reviews and offer feedback whenever you can! Feedback is so important to small businesses, especially ethical/sustainable shops that are competing with cheap, mass-produced goods. The idea of purchasing from an unfamiliar brand, paying more, or having a tougher time returning an item can all be turn-offs to the consumer. Leaving a review might help a customer take the risk and choose the sustainable option!

As far as constructive criticism, it can help small businesses for you to send them a message with suggestions. I work exclusively with small businesses and know how many hats they wear. The feedback can be super helpful for their growth and success, as long as it’s done respectfully!

read the full item description

From a design standpoint, most people don’t want to see a ton of text on a single webpage. For this reason many shops ‘hide’ their full item descriptions, including materials or ingredients in dropdown that you can expand. Make sure you always get the full story behind an item, once again, so you know it’s something you want (and that aligns with your values and doesn’t include materials or ingredients you don’t support) and not something that you’ll return, or worse, will go to waste.

let it sit in your cart

If you’re not 100% sure you need your item, like, yesterday, sit on it. That’s the beauty of online shopping! It sounds simple, but taking the time to fully consider and reflect on what you want is an act of mindfulness. It has saved me from many an impulse buy!

how to shop more sustainably online - via eco club

What do you think of these tips? Next time you’re making an online purchase, observe the steps you normally take and consider how you might shop more sustainably. I’d love to hear how it goes!  

PHOTO: @charityvictoria

Filed Under: Green Living

Our Favorite Ethical Fashion Brands To Follow On Instagram

published on January 10, 2021 by Angela Hamilton
updated on May 10, 2023

I don’t necessarily make New Years resolutions, but I do a lot of reflecting and planning as the seasons change. One thing I’m determined to do is make sure my time on social media is inspiring and interesting, rather than mindless or too negative. So on all my accounts, including our eco club insta, I’ve been pretty mindful about who lifts us up and motivates us in our own growth and creativity. The ethical fashion brands below are probably my top 10 to follow–their content is meaningful, their editorials are stunning (I’ve been a content creator for pretty much the last decade and seeing small businesses and slow fashion brands nailing their storytelling through photography is one of my biggest inspirations), and of course, their products are dreamy as heck.

Slow Fashion Brand Omi Na-Na

Slow Fashion Brand Omi Na-Na

1. @omi.na.na is a UK brand behind B E A U T I F U L sustainable statement pieces that surprise every time. I really love how their Instagram shows so many of their designs in different settings so you can really see what it’s like to wear them again & again. This botanical top is what drew me in and I’m glad we stuck around!

swiggly nail art - vegan nail polish by habit cosmetics

vegan nail polish swatches by habit cosmetics

2. @habitcosmetics not only shares tons of gorgeous examples of their sustainably made, vegan nail polish and clean makeup, but other inspiring content like quotes, journal prompts, self care ideas, giveaways, and spotlights on other inspiring entrepreneurs. Also, their products are just so darn pretty and I could look at photos of them alllll the day long.

Llani™ hand embellished shoes & accessories.

Llani™ hand embellished shoes & accessories.

3. @llani.shop is one of our favorite ethical fashion brands to follow on Instagram for the sheer beauty of their products! Their hand-embellished shoes and accessories are seriously works of art. (Heart eyes for these stunning slippers!). Owner Alana Raquel Oates has a such a fabulous eye for fashion.

@dynastygeorge ethical fashion

@dynastygeorge ethical fashion

4. @dynastygeorge is an ethical fashion brand we’re super happy we stumbled across! Like I said, seeing amazing editorials from a small biz is super impressive to me, so naturally I loved all the photos they post from their lifestyle shoots. They totally speak to the romantic in me.

daisies @wearproclaim

elect women graphic from @wearproclaim

5. @wearproclaim, who makes earth-friendly, inclusive nude underwear, inspires us with their empowering studio photos (everyone looks beautiful in their own perfect hue) and commitment to the fight for racial justice, womens equality, and environmental sustainability.

AYNI ethical fashion brand

AYNI ethical fashion brand

AYNI ethical fashion brand

6. @ayniuniverse features the dreamiest editorial photos of their stunning handmade knitwear on Instagram. (Perhaps it’s because I love all things crochet!) They are honoring, and reinventing, ancient textile traditions with their modern take on sweaters, dresses, and accessories. Obsessed.

the very good bra - sustainable bra

sustainable bra @theverygoodbra

7. @theverygoodbra is a fantastic account to follow, and not just because the brand is responsible for “the world’s first zero post-consumer waste bra in 26 sizes” (!!!). On the account you’ll find lots of facts about consumerism and zero waste mixed in with some insightful personal tidbits from founder Stephanie.

Oh Seven Days Slow Fashion

Oh Seven Days Slow Fashion

8. @ohsevendays, an ethical fashion brand producing garments with upcycled fabrics, mixes in lots of design inspiration with product news + styling ideas, and I love how it all blends to create such a fluid, constantly evolving color story as you scroll.

pansy ethically made underwear

pansy ethical underwear

9. @pansyco is a sustainable basic brand that is anything but basic on Instagram. Their styled shoots are mesmerizing and their models are REAL. Each of their posts feels like a little moodboard to empower your style, your aesthetic, your life.

The Consistency Project breaking the stigma of secondhand ♻️🌎

The Consistency Project breaking the stigma of secondhand ♻️🌎

10. @theconsistencyproject reworks vintage clothing and curates secondhand (through @secondlifemarketplace) — both fabulous accounts to follow for vintage, thrift, and fashion design inspiration and interesting insights on the necessity of secondhand in the fashion space.

Who are your favorite ethical fashion brands to follow on Instagram? Tag them below so we can follow!

Filed Under: Ethical Fashion Tagged With: ethical fashion

AP News Investigates Human + Environmental Cost of Palm Oil in ‘Fruits of Labor’

published on January 4, 2021 by Angela Hamilton
updated on November 2, 2021

If you love to support your local Girl Scouts, you may be disappointed to learn that they use palm oil (from unsustainable sources) in their cookies. I learned this during my first January boycotting this pervasive ingredient several years ago (RIP processed cookie addiction), but last week I finally heard the full, unsettling story, thanks to a Girl Scout from Tennessee and an AP investigation.

If you have heard about even one of the destructive consequences of the unethical global palm oil industry, it’s probably easy enough for you to assume that it doesn’t end there. Like many other sustainability advocates, I first heard of its catastrophic affects on rain forests and animals (most famously orangutans). But I’ve only learned more horrifying facts from there, such as the use of child labor and the greenwashing tactics many major brands use to assert that their palm oil is actually sustainable.

The incredible mistreatment of humans, animals, and the environment in this industry has now been clearly documented again and again, but I wouldn’t quite consider it a mainstream issue (perhaps it could benefit from its own version of the ‘stop sucking’ campaign). Which is why this investigation feels of particular importance.

child labor in palm oil industry

Skimming AP News, I saw their article Child labor in palm oil industry tied to Girl Scout cookies. If you give it a read, you’ll find the painfully ironic link between girls selling Girl Scout cookies here in the US and Indonesian girls quitting schools to work on palm oil plantations that support their families… for samoas and thin mints.

You cannot simultaneously empower and exploit girls. That’s not how it works.

I hope you’ll read the article, linked here. It’s unfortunately only the latest in the AP investigation into this $65 billion industry–one that uncovers even more abuse of women and girls. Another terrifying headline:

abuses linked to palm oil industry

Cutting it out means cutting out many processed foods (and I swear, 99% of what’s sold at TJ’s), not to mention conventional beauty and household items. 

I can’t remember exactly, but I think I first learned about the industry from Elizabeth Stilwell on Selva Beat. So grateful they have kept their archives public! I’ve linked to other resources I’ve saved in the past below:

Friends of the Earth Palm Oil Fact Sheet
Orangutan Conservancy Threats to Orangutans
Associated Press Fruits of Labor
5 Innocent Animals Suffering at the Hands of the Palm Oil Industry
How The World Got Hooked on Palm Oil
Other Names for Palm Oil (look at that list!!!!!!)

Filed Under: Green Living Tagged With: palm oil

DIY Natural Avocado Dye with Zuahaza

published on December 17, 2020 by Angela Hamilton
updated on May 22, 2021

Our friend Tatiana of ethical home decor brand Zuahaza is here today with a DIY natural avocado dye tutorial that is so thorough and easy to follow even novice dyers will be able to pull it off! If you aren’t familiar with Tatiana’s work, be sure to check out their studio tour and behind the scenes of their latest collection of textiles, inspired by Colombian fruits. Now for her tutorial, below…

As a brand dedicated to revitalize the craft of weaving and naturally dyeing, we are invested in learning and teaching the beautiful and ancient art of natural dyeing. Natural dyeing is the practice of using natural ingredients such as plants and food waste to obtain colors to dye fabric with. However, with the invention of synthetic dyes, the entire textile industry has relied heavily on petroleum-base substances to dye our fibers, contaminating our water sources, soils and affecting the health of the people who directly interact with these dyes. Natural dyes on the other hand, are biodegradable and cause minimal environmental impact when used with safe mordants. For our business, using natural dyes instead of chemical ones is a way we can directly minimize our environmental impact, creating products that can be 100% biodegradable at the end of their life cycle.

We also love how fun this craft can be! It makes for a great science and art project for families and kids learning at home during this season of quarantine. You only need to save some of your natural waste material and/or find local plants to dye some old cotton t-shirts or new wool yarn to knit with. We decided to start with a very simple recipe many people can do at home because all you need is your avocado pits and skins! We will be sharing more recipes over the next months, but we though this one was an easy one for those who have never dyed with food waste material before! Let’s get started.

DIY Natural Avocado Dye - Natural Dyeing Yarn with Avocado

DIY Natural Avocado Dye: What You’ll Need

  • Avocado skins and pits. I normally collect them over 2 weeks and place them in a bag and put them in the freezer to avoid them collecting mold. Collect enough to make up around the same weight as your fiber goods. For this project I recommend between (100-200g). Also, make sure to wash off the green remnants of avocado well. I recommend using the hass avocados instead of the bigger ones.
  • 100-200g of any natural fiber fabric or yarn. Natural dyeing only works with natural fibers. Make sure that the yarn skein or cloth that you pick is made out of cotton, wool, linen, alpaca, any animal or vegetable fiber. That means no polyester or nylon fabrics.
  • Alum powder or an aluminium stone. There are some great websites that sell natural dyeing materials. Dharma Trading sells alum powder, you can order online here. If you are using powder, you will need only 1 tablespoon of powder per 100g of fiber. If you are in Colombia or in other countries outside the US and Europe, I recommend buying aluminium stone, which can easily be found in pharmacies or online. They sell small packs of 1 stone in pharmacies and you just need 1 or 2 for this project. (I am using alum stone for this tutorial).
  • A large staining steel pot.
  • A pair of heat resisting gloves.
  • A wooden spoon.
  • Optional: If you wish to do some shibori (tie-dye) design to your piece then you’ll need rubber bands, cotton rope and/or wood blocks.

DIY natural avocado dye

DIY Natural Yarn Dyeing: How To

MORDANTING YOUR FIBERS

Firstly we are going to prepare your fibers to soak up and adhere to the color as much as possible. Avocados have a great advantage over other dyestuffs and is that they contain tannins. Tannins are found in wood, bark, leaves and fruit of plants as various as oak, rhubarb, tea, walnut, cranberry, cacao, grapes and wine. The purpose of tannins is to protect the fruit or plant from animals eating them before they are ripe. But most importantly, tannins are natural mordants for dyeing fabric. In other words, avocado dyeing has an advantage and is that it already contains natural mordants to make sure the color won’t wash off. However, I personally prefer to always mordant all my fibers with aluminium prior to dyeing because it makes the colors stronger and even more long lasting. Is a simple easy step that helps you rest asure your color won’t wash off after dyeing.

  1. Boil enough water in a medium size pot. Just enough to cover your fibers.

  2. Introduce 1 aluminium stone or 1-2 teaspoons of aluminium powder (based on the weight of your fibers)

  3. Mix thoroughly until dissolved.

  4. Wet your fibers. Make sure your fibers (t-shirt or yarn skein) are fully wet before introducing.

  5. Introduce your fibers to the hot pot and simmer for 1 hour.

  6. Move your fibers around every once in a while. Do not let the fibers sit. This will avoid having uneven color and help you get nice even results

  7. Remove and wash with cold water.

DIY Natural Avocado Dye - Natural Dyeing Yarn with Avocado

EXTRACTING DYE FROM AVOCADO PITS AND SKINS

After mordanting your fibers, you can leave them inside a bowl or hang them to dry while you work on extracting the dye from the avocado pits and skins. For these next steps you are going to need the avocado skins and pits you stored. Some dyers will use the skins and pits separately and you can also do that. In this case I am using both together to see what shades and depths of colors we get. As a rule, I normally use a 1:1 Ratio. With cotton, colors tend to be less strong, so I would recommend using the same weight of your fibers and dyestuff to get as much depth of color as possible. You will get deeper shades with animals fibers like wool. So, In this case for 150g of fibers I will use 150-200 grams of avocado stones and pits to make sure we get as much color as possible.

Avocado dye process

  1. In a medium size pot, heat enough water to cover fibers until it’s simmering. It’s very important to NOT boil the water. If you do, you can burn and “brown” the dye and only get brown shades.
  2. Add your avocado skins and pits.
  3. If you decide to add baking soda, add 1/4 to your pot and dissolve.
  4. Stir occasionally and leave simmering for an hour and a half. You will start noticing the water changing color from a light peach to a dark orange and finally to a dark red/purple within the 1st hour.

DIY natural avocado dye

DYEING THE FIBER
  1. Add the wet mordanted fiber and stir to make sure you get all the fibers evenly dyed.
  2. Leave simmering for another 2 hours and stir occasionally.
  3. Leave your fibers in the pot for 24 to 48 hours. (Colors will get darker the longer you leave your fibers in the pot) Natural dyeing is a SLOW PROCESS! You will notice the dye getting darker the longer tome you leave it to sit.
  4. When you are ready to take your fibers out, wash off until you see clear water running. This will ensure your cloth won’t run anymore dye when you wash it next time.
  5. With a strainer, separate the remaining bits of the avocado stones and skins. You can dry them and try extracting more dye out of them a second time. You can also store your liquid dye and try to use it for another dye bath. It will probably be good to use one more time but you might get lighter shades.

Natural Avocado Dye tutorial

DIY NATURAL AVOCADO DYE: THE RESULTS

1. The peach cotton yarn skein from my first experiment. I left it in the dye for 48 hours. No baking soda was used in this dye.

2. The one in the middle is a lighter pink shade I got from non-dyed cotton yarn skein and was left for 24 hours in the dye bath.

3. The t-shirt from the bottom and the darker dusty pink yarn skein were both pre-dyed with a peach dye bath first (from the first experiment) and then re-dyed for 48 hours with the redder dye bath. There were the deeper results because they were technically dyed twice and longer.

Notice the the difference in color of the peach yarn which came from the dye bath with no baking soda and the depth of color that came from the extra 24 hours of the pre-dyed peach t-shirt and yarn skein. This can help us understand that avocado dyeing can give us many results, from very light peach shades to deep burgundy colors. It all depends on the amount of time you leave your fibers to soak dye and playing with changing your ph (acidic or alkali) from your water by adding baking soda.

Thank you, Tatiana!!! Be sure to stop by Zuahaza’s blog for the full DIY avocado dye tutorial, including even more tips + tricks for a successful batch of avocado dyed yarn! And if you can’t get enough, she also has a DIY natural dye with red cabbage tutorial here!
diy avocado dye | natural dye tutorial for yarn

Filed Under: Design + Decor, Green Living, Zero Waste Tagged With: DIY

Updated for 2022: 100+ Websites to Shop Small for Ethical & Sustainable Gift Ideas

published on November 24, 2020 by Angela Hamilton

We are so excited to present you with a sustainable gift guide featuring 100+ websites to shop small for ethical and sustainable gift ideas this season + beyond! Eeeee! All shops are #ecoclubapproved, meaning they are independently owned, support ethical production or handmade techniques, and practice sustainability. Of course, sustainability in commerce is a spectrum, this list contains both zero waste brands and those who are passionate about sustainability but still have a ways to go–and with your support will get there! Edit: This post was updated in October 2022 to omit any shops no longer operating and include others we’ve found and loved in the last two years. Enjoy!

100+ Websites to Shop Small for Ethical & Sustainable Gift Ideas (Home, Lifestyle, Fashion, Beauty, & Wellness) via eco club

Choosing ethical and sustainable practices is a huge investment for small shops, and it can be a real risk for those with already tight margins. Slow production also means sourcing materials and creating in lower quantities, which can increase costs as well. Keep in mind that no one has it all figured out!

Want to shop small but have your own budget to be mindful of (uh yes!)? Make sure to review each brand’s website for exclusives such as discounts when signing up for their newsletter!

ethically made home decor / eco club x Zuahaza / photo by Charity Hestead

Pillows by Zuahaza, subscribe to their emails for 10% off your first purchase. Read more about Zuahaza here.

If you have struggled in the past to know where to start when it comes to sustainable shopping, we hope this opens your eyes to just a small fraction of the businesses paving the way! We’re seriously in AWE of all the shops on this list! Hope you are too.

At the end of this post you’ll find a link to sign up for our newsletter. Sign up and we’ll send you an extended list featuring *even more* websites to shop small! Yes, there are still so many more 🙃

Home & Lifestyle

100 Sustainable and Ethical Brands to Shop Small via eco club

Eli Block Printed Linen Pillow by Minzuu

1. Zuahaza
2. The Cura Co
3. wallflower
4. Made Trade
5. Sister Golden
6. Holistic Habitat
7. Will + Atlas
8. Anders Shop
9. Bole Road Textiles
10. Territory
11. Quinta Esencia Studio
12. Korissa
13. Woven Rosa
14. SustainAble Home Goods
15. Kazi Goods

100 places to shop small

Deborah Frazada Rug by Woven Rosa

16. fruitsuper
17. TerraKlay (featured here)
18. Soukie Modern
19. Sfingiday
20. Mandana Blvd
21. Wildwood Candle Co
22. Keeka Collection
23. Five | Six Textiles

Fashion, Jewelry, & Accessories

nissa new york colorblock mandy jumpsuit

Colorblock jumpsuit by Nissa New York

24. Josefa David
25. The Slow Mode
26. Chila Bags
27. RŪPAHAUS
28. Osei-Duro
29. Back Beat Co.
30. Proclaim
31. Grant Blvd
32. Maaari
33. Wray
34. Omi Na Na
35. Soluna Collective
36. Alice Alexander
37. Valani
38. Bel Kazan

100+ Websites to Shop Small for Ethical & Sustainable Gift Ideas (Home, Lifestyle, Fashion, Beauty, & Wellness) via eco club

Waffle Wrap Jacket by Soluna Collective

39. Picnicwear
40. APPRVL
41. Hathorway
42. Graziano & Gutierrez
43. Pansy
44. Valani
45. Uniform Handmade
46. Nissa New York
47. Room Shop
48. For Days
49. Jacaranda
50. Orejas
51. LA Relaxed
52. Valerie Madison Jewelry

Where to shop small + sustainable

Orejas Retro Tee

53. Girlfriend
54. Two Days Off
55. Fair Jewelry
56. Mixed by Nasrin
57. Lykke Wolf
58. Fellow Earthlings
59. Jess Meany
60. Loud Bodies

Beauty & Self Care

100 Sustainable and Ethical Brands to Shop Small via eco club

Bloom Jelly Serum Bar by Dew Mighty

61. Daughter of the Land
62. Floramye CBD
63. Homebody
64. The Organic Skin Co
65. People of Color
66. Nana + Livy
67. Golde
68. Activist Skincare
69. Dew Mighty
70. Wild Lather
71. TERRA-TORY
72. Terra & Co.
73. Bare Skin Bar
74. Axiology
75. Saipua

100 places to shop small
Axiology Lipstick + Zero Waste Balmies

76. DANO
77. Lous Organic
78. Sade Baron
79. Wylde One
80. JACQ’s
81. Activist Manuka
82. Frigg
83. The Orange Clove
84. Smithmade Essentials
85. Particle Goods
86. Rustic Glory Soap Co
87. Dogwood Botanicals
88. Etta + Billie
89. Glory Skincare
90. Undefined Beauty

Sustainable Children’s Shops | Mamas + Littles

100+ Websites to Shop Small for Ethical & Sustainable Gift Ideas (Home, Lifestyle, Fashion, Beauty, & Wellness) via eco club

Mien Sedona Jumpsuit in Tea Rose

91. Mien {womens too}
92. Willaby
93. Petits Vilains
94. Plain Jane
95. Soor Ploom
96. Ebb & Thread
97. La Petite Chose
98. North of West {womens too}
99. Wunderlang
100. Made You Look

{Edited to Add}

Paneros Clothing
Prism Seattle
Circumference
Nessa
Fig & Flower
Saba Kaign
New Classics
MATE
Maika Goods


Note: Most of the shops above are US based with a handful in Canada and a couple other international locations.

What small shops or sustainable gift ideas would you add to this list? Check out our other sustainable gift guides for even more small shops to support this holiday season:

25 Sustainable Self Care Gift Ideas For Your Stressed Out Pals
25 Sustainable Gift Ideas For Zero Waste Enthusiasts
25 Sustainable Gift Ideas For A Well Curated Home
25 Sustainable Gift Ideas For Fashion Lovers

Filed Under: Ethical Fashion, Green Living

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colorful pastel scallop napkins from our new small shop wallflower Zero Waste Bathroom Products zuahaza curiti fique area rug activist skincare oil credo beauty product shot oh seven days clothing reel paper tp and napkins GOTS certified and GMO-free.
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