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The Self Care Habits to Build Now For The New Year

published on November 29, 2021 by Angela Hamilton

A few weeks ago I was chatting with Tatiana of Zuahaza about their latest decor collection Hichu (photographed throughout the post by Victoria Holguin Fotografia) and the topic of self care came up. Their cozy pillows, throws, and scarves are definitely tailor-made for day of self care: relaxing, meditating, enjoying a good tea or read. But as important as we all know (and tell each other) it is to put ourselves first, when the holiday season comes… well, all bets are off.

5 Self Care Habits to Build Now For The New Year

It makes sense, right? It’s the season of gratitude and giving, and self care hardly seems caring. But (are you ahead of me here?) we can really only give our bests to others when we feel energized and inspired to, and that doesn’t happen without self care. It’s easy to think it’s fair or fine to deplete ourselves throughout the season, with the intention of turning it all around in the new year. I hear you, I am there right now.

5 Self Care Habits to Build Now For The New Year

Let me first say that self care isn’t a reward; you don’t need to have committed a number of selfless acts to deem yourself worthy of your own attention. Self care isn’t the solution to burnout, it’s the prevention.

5 Self Care Habits to Build Now For The New Year

All year I’ve been experimenting with self care activities in hopes they’ll become habits engrained deeper than other less successful coping mechanisms I’ve tried. While each still (and may always) require an effort, there are a few that I can’t imagine walking into 2022 without. Of course, for every one that has worked, there’s something that hasn’t. Self care is all about finding ways to care for your own wellbeing that are right for you. Your work isn’t done unless you are finding healthy ways to cope with and ease stress, restore energy, tune into yourself, and feel good.

5 Self Care Habits to Build Now For The New Year

self care habits to build now for the new year

daily self check-ins

The most important habit I’ve built this year is to check in on myself throughout the day—whether it’s a work day or weekend. It started as scheduled moments: checking in with myself while practicing better breathing (see below) or while on a meditative walk. I’d try to tune into how I felt at the moment, what I was anxious about, how I could feel better, not just what was next on my to do list.

After a few months I realized those check-ins had made it easier to recognize (and most importantly, pause to correct) when I was feeling super nervous, tense, down, etc. Instead of letting an entire day go by in a funk, I’d acknowledge it, then use one of my other self care habits to cope.

5 Self Care Habits to Build Now For The New Year

That might be my most important lesson learned this year. You can’t take care of yourself if you don’t recognize when you need care. We recognize it in our pets, our partners, our kids, but it’s harder to see it in the mirror.

5 Self Care Habits to Build Now For The New Year

self care every day, but not all day

There’s one other hurdle to actually making your own wellness a habit, and that’s the idea that it needs to be an entire act or routine. I mean, how often are we talking about routines? As part of these habits, I also spent the year trying (and falling off of and trying again) to build a morning ritual. Starting the morning off right is the ultimate self care, I’ve heard. But we don’t always have a ton of time in the morning. So you have to fit it in where you can. Maybe it’s only ten or twenty minutes in the morning, then another 15 at lunch, then a one minute breathing exercise before that afternoon Zoom call.

You want to know how to use self care throughout your day, and not think of it has a few hours or a day here and there to make up for lost time.

To truly care for yourself, you need to weave these acts of self-compassion and mindfulness throughout your day, each day. But it doesn’t have to mean long hours in a yoga class, meditating, or at the spa (unless you can!).

5 Self Care Habits to Build Now For The New Year

pinpoint your favorite mini acts of self care

You might be wondering what acts of self care I’ve been talking about. What’s inside those ten or twenty minute pockets? I’ve tried many, but these made a difference for me. They are acts that make me feel more calm and centered after, and that I know I can return to whenever, even discreetly if I need to, throughout my day.

Zuahaza x Victoria Holguin Fotografia

Breathing better. The book Breath by James Nestor taught me the importance of and science behind breathing correctly. Slow, deep inhales through the nose and full exhales. I finally understand why people started advising others to take “deep breaths” in chaotic situations. I practice as often as I remember throughout the day, but I make a more dedicated effort when I have a few minutes to focus.

Zuahaza x Victoria Holguin Fotografia

EFT Tapping. I learned about tapping on Instagram, actually, as a lot of mental health accounts I follow recommend it for anxiety and stress. It involves gently tapping acupressure points on your own body while bringing a specific stressor to the mind.

Journaling. Journaling is the one habit I’ve kept most of my life, and I fall off enough to know just how much better I feel when I’m “on”. I prefer to journal in the morning, when I have time alone. But sometimes if I can’t sleep at night or feel beyond overwhelmed, a quick journal session can help greatly. It essentially forces you to focus only on one thought (or worry) at a time, and once you start writing it down you naturally begin to release the stress, or think of solutions.

Zuahaza x Victoria Holguin Fotografia

Walking meditation. I’ve always gone on walks almost daily. Eventually I learned that my walks (I don’t listen to music or podcasts) are the best time to be both inside my head and out. I spend sometime simply thinking, letting my mind wander. And I spend other moments observing my surroundings, appreciating details. I’m as intentional as possible, yet I feel free. If you find it hard to settle into a sitting meditation, give it a try.

Zuahaza x Victoria Holguin Fotografia

The best part of these acts? Each can be done for as little or as long a time as you’d like. Often my tapping sessions are less than ten minutes. It’s one of my favorite ways to calm down when I’m faced with a stressful situation head on. I’ll do a few rounds and with each tap the tension eases just a bit. More importantly, it gives me a second to realize I can handle what’s coming my way. Hard to realize that when you’re too busy preparing!

Zuahaza x Victoria Holguin Fotografia

Reflecting on my wellness journey in 2021, I can see that these self care habits have truly made a difference. I’ve built them slowly and imperfectly. But the holiday season, wonderful as it is, IS stressful. Instead of letting the overwhelm build into the new year, I’m staying on it. Practicing, practicing. There will always be overwhelming situations, but I’m feeling a bit better about my response to them now.

What self care habits have you built this year? What do you want to change or add in the new year? Thanks to Zuahaza for sharing the photos to go along with this essay. Shop the Hichu collection here.

Filed Under: Wellness

How Can Travel Be More Sustainable Post-Pandemic?

published on November 26, 2021 by Katie Ford-Thomas

Travel is essential for inspiration, innovation and inclusion, but it’s not without its environmental impact. Coronavirus is a chance to reshape how we travel in the future.

Tourism was one of the hardest hit industries during the Covid-19 crisis. Now that countries are opening borders, many have their sights set on faraway places for the first time since 2019. Is travel set to become more sustainable in a post pandemic world?

How Can Travel Be More Sustainable Post-Pandemic?

Covid19 has changed the way people view travel

2020 was the year many of us spent indoors—or at the very least, close to home. With the world at a virtual standstill for over eighteen months, international aviation passengers dropped by 60% during 2020. Locked down and home bound, traffic congestion in the US dropped by 73%, while in the UK traffic levels fell to those not seen since 1955. With the pandemic cleaning the air, causing pollution levels to plummet, many are now turning their attention to how we can keep the these environmental benefits pushing forward through sustainable travel.

Consumer interest in sustainability is increasing, with 2020 a distinct turning point. And travel is at the forefront of how we are set to change our habits. We’ve spent over a year exploring our own hometowns and cities and we’ve gravitated to outdoor spaces as much as possible, becoming mindful of how unlimited travel doesn’t have to mean hopping on a plane.

The UN Environment Programme (UNEP) presented Transforming Tourism for a resilient and sustainable post-COVID world outlining a six point plan to ensure we take advantage of the reset to choose greener, low-carbon measures which simultaneously protect biodiversity and help to rebuild the tourism industry upon which so many local communities depend.

Travel is set to become about quality not quantity

From out-of-stock products to the things we just couldn’t do and places we couldn’t go, all of us have had to adopt a simpler, slower pace of life. This includes recognizing the privileges of travel that so many of us had begun to take for granted. However, the pandemic has altered our perspectives on what matters most.

For some of us, that will mean travelling closer to home. The magic of our own neighbourhoods is abundant, and no one has explored every part of their own home state. With the shift to a simpler mindset, how we view travel has also changed. A walk along a never-before visited beach can feel like a distant getaway

But for others, the focus will become on enjoying the bucket list locations, and finding the joy in planning trips that are truly a dream come true over many so-so weekends away throughout the year. Sustainable travel is a necessity to a world with a love of exploration.

Greener travel is better than less travel

Travel is, after all, an essential human activity. It’s about more than an occasional vacation. Without the option of, ‘let’s go somewhere,’ we felt trapped, sedentary—and alone. Humans are naturally nomadic, and travel represents knowledge, experience, and hope. Restricting global mobility would be dire. The experience of travelling broadens our horizons, and new experiences in new places is integral to our societal growth.

No one needs to commit to never getting on a plane or taking a road trip again. Instead, when planning a trip, factor sustainability into your decision making. This can mean everything from the carbon footprint of your journey, to ensuring you do not undertake tourist trips that exploit wild animals (hint: if you want to see them, see them in the wild).

Travel is responsible for around 8% of the world’s carbon emissions. But telling people to reduce their vacation time is not the answer. Like all things sustainable, it’s about education and taking the right steps so that we don’t miss out, but our actions don’t cost the earth.

How you can travel more sustainably

Stay Local

When the travel bug hits, or we’re anxious to try a new experience, it can be easy to think we need to hop on a plane. Yet how many of us truly know the region where we live? Search for similar experiences in your local area and you’ll be sure to discover something that limits the distance you need to discover a whole new world.

Respect and Embrace Culture and Customs

In pre-pandemic times, tourism accounted for 10.4% of global GDP, with many areas reliant on it. However, that doesn’t mean tourists should expect a home from home. Travel is always more enriching when we take time to research local culture and customs before we go, and immerse ourselves in the lived experience of where we find ourselves.

Check the Footprint Before You Book

Research every available option to get to your destination and go to an online Carbon Calculator, like this one from World Land Trust who will not only give you the total CO2 emitted but also tell you the amount to offset it. When you do choose to offset, it’s best to also do your research. It’s a contentious subject, but options that go towards full conservation over tree planting generally offer better long-term (and in many cases indefinite) results.

Consider the eco-impact of your activities

Swimming with turtles may seem fun and harmless, but it’s always good to know exactly what impact such activities have before you book your trip. In many cases, the potential for littering alone can have a huge impact, while animal welfare is often neglected on trips into the wilderness. Exploiting the natural world is what got us into this mess in the first place but there are plenty of considered options that will still satiate human curiosity while removing potential threats and long term damage.

It’s About Every Day too

Walk, cycle, car share; if you can choose an option that isn’t one person in one car, do it. Your everyday transportation adds up. If you’re thinking about sustainable travel, start with how you get to work, the grocery store, and appointments in your daily schedule.

photo by Sacha Verheij

Filed Under: Green Living

Fabric Gift Wrap with Shibori Dyed Fabric

published on November 19, 2021 by Angela Hamilton

It’s so fun to be collaborating with sustainable makers again. Earlier this year, Manvee Vaid of Chicago-based artisanal lifestyle brand TerraKlay reached out about her newly launched boutique. TerraKlay works with makers in India to produce handcrafted textiles, baskets, decor, and gifts for the sustainable yet elevated home. Manvee kindly sent over a few of their Shibori dyed napkins for an upcoming collab, and they’re even prettier in person. (Love that about handmade.) At the time, I was dreaming up eco friendly gift wrap ideas to share and unsurprisingly fabric gift wrap was on my list! So, I finally tried my hand at Furoshiki-style wrapping:

DIY Furoshiki Fabric Gift Wrap with Shibori via eco club

There are lots of places to buy modern fabric gift wrap, but I often wonder how reusable and giftable the wrap actually is. I mean, I could go to the thrift store and buy fun vintage fabric to wrap my gifts in, but I doubt my friends would reuse it. (Traditional Japanese Furoshiki wrap is more about replacing the need for bags or packaging when storing or bringing goods on the go and therefore is used over and over again, but the modern take mostly focuses on its use for gifting.)

I personally love the idea of the wrapping being part of the gift itself. If you’re gifting fashion accessories, why not wrap them in a bandana or scarf, for example. And homewares? How about wrapping them in reusable cloth napkins a la these Shibori dyed beauties?

DIY Furoshiki Fabric Gift Wrap with Shibori via eco club

I love that you could gift a set of napkins or linens, while wrapping them in a piece from the set. It’s like a little preview of the beautiful gift to come!

DIY Furoshiki Fabric Gift Wrap with Shibori via eco club

TerraKlay’s napkins come in multiple colorways, and I love how vibrant the blues and reds are for the holidays. We’ll share more about how these babies can be used for their *actual* purpose soon, but I just couldn’t resist turning them into the world’s loveliest fabric gift wrap.

View this post on Instagram

A post shared by eco club (@ecoclubofficial)


How are you leveling up your holiday gifts this year? Find more sustainable gift ideas in our gift guide and sustainable directory.

Filed Under: Green Living

5 Beautiful Pink Houseplants And How To Care For Them

published on November 17, 2021 by Tatyana Thomas
updated on November 5, 2021

Hey ecofam! It’s your favorite plant gal again. When we think of plants, we don’t usually think of pink, we think of green! Fortunately for lovers of candy-colored hues, there are so many beautiful varieties of plants that come in different shades of pink. Plus, they are super easy to take care of. Check out some of my favorite pink houseplants below, and let’s bring some spring color into these cool upcoming winter months…

Pink Princess Philodendron

Best Pink Houseplants - Pink Princess Philodendron

photo by @plantsbybing

Yes, you read that right, the one true pink plant queen! Everyone is trying to get their hands on one right now. They grow super quick, are easy to propagate, and they have pink variegation! I just got my hands on a cutting from my local plant group, and I can’t wait to pot it up and let it grow up a pole. The Pink Princess Philodendron (PPP) grows best in bright, indirect, filtered light and medium to high humidity. So if you too are an Ikea greenhouse plant parent, the PPP will love you. She likes well-draining, moist soil, but be sure to only water when the top 1-2 inches is dry to avoid overwatering and root rot. Once your PPP starts growing, give her a moss pole to climb!

Tradescantia Nanouk aka Fantasy Venice

tradescantia nanouk care

photo by @plnt.co

The Tradescantia Nanouk also known as the fantasy Venice is a great starter plant. This pink, purple, and green plant grows really well in bright light! They don’t need much humidity because of their thick leaves. BUT, she will thrive in a humid environment. Bring her into your bathroom while you shower, and she will live her best life. She likes to be in moist soil, so watering once a week is perfect. Place her into a hanging basket and watch her grow!

Calathea Roseopicta Rosy aka Rose Painted Calathea

Calathea Roseopicta Rosy aka Rose Painted Calathea

photo by @lolaflora.roslinna

Okay greenhouse parents, here is a high humidity plant that you will love. Don’t worry if you don’t have a greenhouse, spritzing the leaves throughout the day will work. Most calatheas are very vocal when they need help. Their edges will get crispy, and they will curl up. As for light, they thrive in bright indirect light. Too bright and the leaves will burn. Too dark and they will droop. They really love moist soil, so watering often is necessary. To avoid fungus gnats from wet soil, try mosquito bits and cinnamon. Once you perfect your calathea care routine, you will want every kind you can find.

Pink Rubber Plant aka Ficus Elastica Ruby

Best Pink Houseplants | Pink Rubber Plant

photo by @roomwithry

Dear new plant parents, the Pink Rubber Plant is for you! Coming from experience, this plant likes to be neglected. I was over watering and it was struggling. I let the soil dry out, and put her closer to the window, and now she won’t stop growing. So learn from me, and water only when dry. During the winter, wait even longer between waterings. In the summer, add some fertilizer to their watering schedule, and watch her grow!

Polka Dot Plant aka Hypoestes Phyllostachya

Pink Polka Dot Plant Care - 5 Pink Houseplants

photo by @plant.the.town.pink

And last but not least the most famous of all pink houseplants, the beloved Polka Dot Plant! This plant is pink with green (polka) dots, and can grow both indoors and outdoors. For indoors, put her near the window, to catch some bright filtered rays between your blinds. Once the leaves start fading, be sure to move her away from the window. Well-draining soil that is slightly moist will work best. Avoid soggy soil so that the roots don’t rot. Spritz the leaves throughout the day to simulate a humid environment.

Remember that as it gets cool outside, plant care is especially important. Water less, and put your plants closer together to keep them warm. And be sure to check out my last plant post to find some eco-friendly plant supplies!

What pink houseplants do you have your eye on?

 

Filed Under: Green Living Tagged With: plants

Sustainable Gift Ideas Under $50

published on November 15, 2021 by Angela Hamilton
updated on November 4, 2021

As much as I know how important it is to keep a budget in mind when shopping for holiday gifts (and anything else), I go back and forth on whether to organize gift guides by price range. I don’t like perpetuating the idea that certain goods must be under a price point (such as the $5 we’re all used to paying when it comes to simple t-shirts). That’s because I know that most mass-produced goods couldn’t possibly be priced that low if they were sustainably and ethically produced, or made in small batches.

That said, everybody’s gotta budget! And it’s frustrating to want to align your shopping habits with your values, but feel like it’s impossible to fit those gifts into that budget. So we wanted to round up some sustainable gift ideas that are affordable to a wider range of consumers, that are still thoughtful and substantial. Plus, the brands below are some of my favorites for recommending to friends just getting started on their own sustainable living journeys.

Affordable Sustainable Gift Ideas Under $50 via Eco Club Official

our favorite affordable sustainable gifts

From top to bottom, left to right: Capricorn Bandana from Bon Femmes, Olsen+Olsen Organic Beeswax Wraps, Hand Dipped Incense Sticks from DIGS, Baby Gingham Bubble Romper by Lola & Stella, Vintage Twisted Candles from milkteeths (love the idea of snagging a vintage version of these trendy twist candles!), Slow North Eye Mask Therapy from Eco Vibe, Mountain Pieces Print from Holistic Habitat, High Maintenance Plant Pot from Eco Vibe, Golde Pure Matcha from Minna, Habit Cosmetics Nail Polish in Call It Chartreuse, Au Naturel Art Print by Wilde House Paper, Sunburst Gem Headband by Llani, Groovy Comida Kitchen Towel by Wasi Clothing, Miraflores Wicker Shopper Bag From Woven Rosa, Desert Daydream Crochet Potholders from Holistic Habitat, Nana + Livy Choco Soap Bars (which are palm oil free!), & Hibiscus Mirror by Quinta Esencia Studio

more affordable sustainable gifting tips

The designers above are lovely when it comes to buying new products for family and friends, but that’s not the only way to gift sustainably. Here are a few more ideas for thoughtful gifting, that are even more affordable and eco-conscious:

  1. Go vintage. Source a thoughtful item from Etsy or another vintage marketplace with the recipient in mind. I love to find vintage pieces for friends because you can go off of themes you know they’ll want + like, while offering something completely unexpected.
  2. Thrift. Similarly, you can shop in-person at your local thrift or consignment shop. This is a great way to hunt for gently used (and therefore cheaper) items based off of current trend or brands you know the recipient is into. Thrift shops are also a great place for nostalgic gifts! I love finding old, meaningful books and quirky glassware.
  3. Look for a “reuse” shop in your area. I’ve lived in a few cities over the years that have little hole-in-the-wall creative reuse storefronts that are goldmines for craft materials and gift wrap. This is a great way to make your own affordable sustainable gifts or personalize the ones you already have.
  4. Organize a Secret Santa. Last year our group of friends opted for a Secret Santa gift exchange for the first time. It was easier on all of our wallets because we each only purchased one gift, and had an agreed upon price limit. But it was also a lot of fun! We got to see what everyone got each other and it became its own experience.

How do you make holiday gifting more sustainable and affordable? Share your tips with us!

Filed Under: Green Living

Benefits of Hiring a Copywriter For Your Sustainable Brand

published on November 12, 2021 by Angela Hamilton
updated on October 27, 2021

Hi sustainable shop owners! It’s been a minute since we shared resources for you here, but hopefully our past Shopify tips and influencer strategy have proved helpful. To reintroduce myself and this series, I’m a copywriter, designer, and digital strategist for small, sustainable brands. Before I worked with conscious brands—like a fair trade fashion company, ethical chocolate maker, handmade jewelry business, etc.—I was a writer and editor in Los Angeles, overseeing editorial for influencer blogs and ghostwriting for celebrities. Now, I apply these big-picture strategies (and lots of creative magic) to help brands I align with launch and thrive!

benefits of hiring a copywriter for your small business

When it comes to hiring creative help for your small biz, you have an abundance of choices to make. Too many. You’re used to doing literally everything yourself so when you finally can hire, even if it’s a freelancer for a few hours a week, you might not know where to begin.

I have to say, copywriting falls by the wayside a lot of times and I understand why. While other pieces of the digital strategy puzzle (such as getting your website up and running) essentially require you to hire an expert (unless you know how to code, for one), you might be able to cut the copywriting fee by doing it yourself. I mean, you’ve been writing in some sense your whole life.

I get it! Few of us can invest in every aspect of our business that we’d like—so no hard feelings if certain creative can’t be your first priority.

So it’s no surprise that I have to make a case for hiring a copywriter more often than I do design or social media. We set out to build their website, ask for the content, and it hits them—we need to put words on these pages! And they need to speak to our ideal customer, and they need to be SEO friendly, and accurately depict our product, and on and on. 

But copywriting IS vital to the branding process, and even if you aren’t able to invest in it this second, you should know why it’s important and what to look for when crafting your brand story. (And to go a step further, if you are hiring someone for brand strategy, you’ll definitely want to make sure this is part of the service!)

benefits of hiring a copywriter for your sustainable brand

develop brand voice

You need to develop your voice in order to speak to your ideal customer. If you aren’t speaking specifically to the person you want to buy your product, you’ll have a hard time selling it. A copywriter can first help you develop this voice (part of the branding process), as well as convey it on your website. Your website’s tagline, About page, and product descriptions are just some of the places to apply your voice.

tell your story

Your website needs to tell a story and not just any story. Gone are the days where consumers are just looking for a fair trade or sustainability label… you need to show why your brand is unique and this goes beyond certifications. We should want to buy from you not just because you’re sustainable, but because you’re also x, y, and z. While your brand aesthetic conveys this story, copywriting meets it half way to paint the full picture.

establish consistency (and make your life easier)

You need to have text on your website regardless of whether you hire someone, but enlisting a professional can help you not only develop your voice and tell your story, but do it with consistency across all pages. Once you’ve polished your site copy, you can make it work for you by repackaging that content across other platforms:

  • Blog. A blog is important to keeping customers updated and engaged with your story. It also supports strong SEO. The rest of your site copy can serve as a jumping off point, or at least a blueprint for how to convey tone. (Read more about why you need one here.)
  • Newsletters. Chances are you’re also revving up your email marketing at this time. This is another place you need a consistent voice to come through.
  • Social media. When you’re developing those first few Instagram posts, branding and website copy will give you something to go off of. Social media is all about bite-sized content. It’s amazing how many posts you could turn something as simple as your company bio into, as a way to introduce and engage with users.
  • Digital ads. As a copywriter, I often pull snippets from a brand’s story to develop those first few ads or boosted posts. It usually requires minimal editing to turn part of your story into a compelling ad.
  • Professional documents. Whether it’s press releases, proposals, or partnerships, an established voice and story will help you keep these documents in line with your business goals, and save you a ton of time!

Have you noticed the effects of copywriting on your business? Let me know any questions you have and I’ll try to help!

Filed Under: Resources for Sustainable Brands Tagged With: business tips

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